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This topic is about Content Marketing - Challenges. Developing the perfect content marketing strategy for your business is not easy. You have to accurately identify your target customers and understand…

Content Marketing basic tools come in different shapes and sizes. What will work for you is totally dependent on your business requirements and the scope of your content marketing strategy.…

A content marketing style guide is a document which standardizes your content creation guidelines. From the colors of your brand, the key phrases you use for call to action buttons…

This topic is about Content Marketing - Editorial Calendar. Content marketing is a long-term strategy and an editorial calendar helps you plan your strategy in an organized fashion. The calendar…

This topic is about Content Marketing - Media Channels. By media channels, we mean the platform you decide to use in order to market your content. This is an important…

This topic is about Content Marketing - Target Customer. Identifying your target audience is the easy part. What is more challenging for a business is to understand the pain points…

This topic is about Content Marketing - Content Creation. Marketing gurus and pundits have often repeated the line that it’s the company that tells a better story wins and not…

Content Marketing is all about creating and distributing content that engages and attracts a targeted audience, while encouraging them to take action which is profitable to a business. This is…

Content marketing is known by many names such as inbound marketing, corporate journalism, branded media, native advertising, and customer publishing to name a few. However, the basic idea behind the…