Content Marketing Editorial Calendar is a long-term strategy and an editorial calendar helps you plan your strategy in an organized fashion. The calendar will contain details such as −
- List of the kinds of content you have or need to create, including the dates when they will be created and published
- The names of the content editors/producers and other stakeholders who are responsible for the project
- The media channel that you will use to market your content
- Metadata such as your primary target audience, SEO keywords, call to action, etc.
How to Build an Content Marketing Editorial Calendar
While you can use a simple tool such as an Excel or Google sheet to create an editorial calendar, you can also use web-based software offered by companies such as HubSpot, Skyword, etc.
Style Guide
A content marketing style guide is a document that standardizes your content creation guidelines.
A style guide can list step-by-step rules for:
- A designer’s checklist – This will remind designers of your brand colors, correct image properties and copyright issues, icon selection, etc.
- A writer’s checklist – This will remind writers of the use of voice, spelling, punctuation, unique words, and phrases approved by the company. It will also advise writes on legal fact checking and proofreading methods.
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