Web Analytics

In this guide we will discuss about Terminology of Web Analytics. We have listed here a set of terms that one should be familiar with while performing web analytics −…

In this guide we will discuss about Automated Reporting & Annotation. In Google analytics, we can set an automated reporting. If we want on every Monday a report having the…

In this guide, we will discuss about A/B Testing of Web Analytics. A/B Testing or split testing is a comparison between two variants of one aspect, say, two versions of a webpage.…

In this guide, we will discuss Emerging Analytics of Web Analytics. You need to leverage data to drive insights in order to learn customers’ behavior on your website. There is…

In this guide we will discuss about Conversion of Web Analytics. Conversion is when a user visits your page and performs an action, for example, purchase, sign-up, download, etc. Goals…

In this guide we will discuss about Dashboard of Web Analytics. Dashboard is an interface showing graphical status of the trends of your business key performance indicators. This helps you…

In this guide we will discuss about Segmentation of Web Analytics. Segmentation is the process that segregates the data to find the actionable items. For example, you can categorize your…

In this guide we will discuss about Data Sources of Web Analytics. Data sources are simply the files created on DBM or feed. The objective of keeping a data source…

In this guide we will discuss about Key Metrics of Web Analytics. You need to find a few key metrics for your business. You have a website and it has…

In this guide we will discuss about Crazy Egg of Web Analytics. Crazy Egg is an online analytics application that provides you eye-tracking tools. It generates heatmaps based on where people clicked…