Content Marketing

This topic is about Content Marketing - Digital Magazines. What is a Digital Magazine? A digital magazine is a periodical, which is something in between a PDF and a traditional…

This topic is about Content Marketing - eBooks. What is an eBook? An ebook is like a whitepaper but it is more informal, loose, and more playful. The language used…

This topic is about Content Marketing - Case Studies. Both whitepapers and case studies are primarily B2B marketing content, however there is a thin line of difference in the way…

This topic is about Content Marketing - eNewsletters. What are eNewsletters? Like lifecycle emails, eNewsletters are also permission-based emails that offer value to your customers. When your customers sign-up for…

This topic is about Content Marketing - Lifecycle Emails. What are Lifecycle Emails? Lifecycle emails are basically permission-based emails that offer value to your customers. When your customers sign-up for…

This topic is about Content Marketing - Blogs. What is Blog? A blog is an excellent tool for creating and publishing content. It can be your website’s home base or…

This topic is about Content Marketing - Tracking Success. Whether you’re creating a content marketing strategy for your own business or a client, the primary questions still remains - What’s…

This topic is about Content Marketing - Challenges. Developing the perfect content marketing strategy for your business is not easy. You have to accurately identify your target customers and understand…

Content Marketing basic tools come in different shapes and sizes. What will work for you is totally dependent on your business requirements and the scope of your content marketing strategy.…

A content marketing style guide is a document which standardizes your content creation guidelines. From the colors of your brand, the key phrases you use for call to action buttons…