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In this guide we will discuss about Automated Reporting & Annotation. In Google analytics, we can set an automated reporting. If we want on every Monday a report having the top 10 landing pages of the website, then in the email section, we can set a report that is automatically sent to users.

Annotation

With the help of annotations, we can find what tasks have been done at which date. We can annotate the update in Google Analytics. Let us suppose Google search update arrived on 21 March, then we can annotate 21 March as Google update. Annotation helps us find the impact of the change.

Web Analytics – Actionable Reporting

Actionable reporting is the final part of the analytics analysis. When you are done with collecting data, the next step is actionable reporting. Graphics of the data helps to write actionable points. Always try to build graphs that show data trends because visuals depict more information than plain text.

How to Prepare Actionable Report?

Let’s assume we have the following data available for an ecommerce company −

Budget Spent

Actionable Points

• Highest revenue generating country is USA, increase the budget for the USA.
• India has high potential. If we double the budget, then we can make good revenue (from India).
• China is doing well. We can increase the budget for China too.
• UK is not up to the mark, so stop spending money there or find new techniques to improve sales.
• Canada and Australia need improvement. Try for the next segment. If you find the same data in the next segment, then stop spending money there too.

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