Author: S J

A content marketing style guide is a document which standardizes your content creation guidelines. From the colors of your brand, the key phrases you use for call to action buttons…

This topic is about Content Marketing - Editorial Calendar. Content marketing is a long-term strategy and an editorial calendar helps you plan your strategy in an organized fashion. The calendar…

This topic is about Content Marketing - Media Channels. By media channels, we mean the platform you decide to use in order to market your content. This is an important…

This topic is about Content Marketing - Target Customer. Identifying your target audience is the easy part. What is more challenging for a business is to understand the pain points…

This topic is about Content Marketing - Content Creation. Marketing gurus and pundits have often repeated the line that it’s the company that tells a better story wins and not…

Content Marketing is all about creating and distributing content that engages and attracts a targeted audience, while encouraging them to take action which is profitable to a business. This is…

Content marketing is known by many names such as inbound marketing, corporate journalism, branded media, native advertising, and customer publishing to name a few. However, the basic idea behind the…