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Explane Content Marketing Mobile Apps & Web Apps

In this chapter, we will discuss the Content Marketing Mobile Apps & Web Apps

What are Mobile Apps?

Content Marketing Mobile Apps, as well as web-based applications, are awesome tools for marketing your content to a populace, which is increasingly using their smartphones instead of their PCs to access the Internet.

Mobile Apps for Content Marketing

If your business is about selling a service or a product online, then you should definitely consider creating a mobile application as one of your priority content goals. You can create a native app built for specific platforms and devices such as Android, iPhone, iPad, Blackberry, and more.

One of the reasons why you should create mobile applications as part of your content marketing strategy is because today most people access the internet from their smartphones rather than their PCs. Having a mobile application for your business helps you capture this customer segment and drive more traffic and sales.

Content Marketing Web Apps

What are Web-based Applications?

Though mobile apps are in the trend, you should not limit yourself to these.

Web Applications for Content Marketing

You can create web-based applications that are mobile responsive and market them on specific marketplaces such as Chrome Web Store. You can also host these web-based applications on your website to help your customers tackle a problem or complete a task. For instance, let’s assume your company sells insurance policies. You could create a custom application such as a tax calculator, which will calculate the tax savings of users who want to take a certain policy. Customers can download these applications and use them when they want, with or without an internet connection.

You need to develop a web-based application if it helps your customers complete a task they perform on a daily basis. Web-based applications bring in new customers on board as they sign-up or download these applications. It also helps in retaining existing customers, while positioning you as a thought leader in the industry.

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