Content Marketing - Whitepapers & Case Studies

Explane Content Marketing Whitepapers & Case Studies

In this chapter, we will discuss the Content Marketing Whitepapers & Case Studies

What is a Whitepaper?

A whitepaper, also called a research paper, is a kind of an extended report which focuses on a particular topic, elaborates it, and explains it in detail.

A whitepaper is a long and linear narrative which argues a certain concept, while backing the argument with data and research.
The language used in a whitepaper is formal, which might also include technical jargon used by experts.
A whitepaper can consist of statistical tables, quotes from leading research firms, excerpts from academic books, etc.
The contents of a whitepaper should be text-heavy meant for deep reading.

Purpose of Writing a Whitepaper

With a whitepaper, you can talk about your expertise and educate prospective customers about your business. If you sell a product or provide a service, which customers buy or subscribe to only after due research, then you can come up with a whitepaper that guides them in their buying decisions.

Case Studies

Both whitepapers and case studies are primarily B2B marketing content, however, there is a thin line of difference in the way they work.

What is a Case Study?

Case studies feature a client story, narrating how a client used your product or service to achieve its business goals.

A case study is typically a first-person narrative written in the form of a story.
It is a testimonial which relates a real-life event.
It is written in a simple format telling readers about a certain company’s challenges, solutions and results, at times using direct quotes from the company.

Purpose of Writing a Case Study

A case study is basically trust-building content. It is created with the intent to build your credibility and trust among your customers by sharing a real-life story. For instance, if your company sells training software and solutions to other companies, then a possible case study might feature how a certain company used your tools to bring down its training costs and save time. You can market this case study as a press announcement, email campaign, and even host this content on a particular landing page of your website.

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