Content Marketing - eBooks & Digital Magazines

Content Marketing eBooks & Digital Magazines

In this chapter, we will discuss the Content Marketing eBooks & Digital Magazines

What is an eBook?

An ebook is like a whitepaper but it is more informal, loose, and more playful. The language used is more everyday talk and is designed in a visual manner. The content must be entertaining and easily consumable with bold headlines, callouts, and bulleted lists.

An ebook is written in a very concise style keeping in mind that readers skim and skip.
The content is highly-visual and the ideas and concepts an ebook contains have to be interesting and preferably those that are trending and current.

Benefits of Using eBooks

Ebooks are awesome because they can bring your website traffic and generate more leads. You can market free ebooks, as an incentive for new customers to subscribe. When they land on a specific page of your website, you can prompt them to collect their free ebook. You can also market these ebooks via email campaigns. However, make sure that you add a clear call-to-action button in your ebooks so that readers are directed to your key pages.

Digital Magazines

What is a Digital Magazine?

A digital magazine is a periodical, which is something in between a PDF and a traditional magazine. It can be a fortnightly or monthly magazine containing a variety of content from articles, videos, podcasts, and more.

A digital magazine is an awesome tool for presenting a ton of content that you already have but don’t want to host on your main website. For instance, you can create a digital magazine consisting of infographics, podcasts, videos, etc. You might not want this content to be an integral part of your website, but you still want them as they serve a specific purpose such as capturing long-tail SEO keywords that your website’s content doesn’t.

Benefits of Using Digital Magazines

Digital magazines can become a great hub for your content. For instance, you can create content around certain keywords and host them in your digital magazine. It is also an excellent platform for integrating all your offline content such as brochures, books, etc., and giving them an online presence.

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